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Topic 1

The Science of Attention

How to Stand Out & Convert Through Content in a Noisy Digital World.

For: Women's Groups, Leadership, Sales Teams, Business Owners, Personal Brands, Entrepreneurs, Students, Corporations, Intrapreneurs, Nonprofits

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Hilary Billings delivering The Science of Attention keynote on stage
The Keynote

In Today's Noisy World...

Over 20 million new videos are posted online every single day. With more platforms than ever and Gen Z poised to become the largest consumer population by 2026, one thing is clear:

If you're not actively earning attention online, you're losing future business. Whether you're a business owner, personal brand, or sales team: you are a content creator now.

And in today's crowded, distracted marketplace, it's not enough to just "show up." You have to earn attention.

In this eye-opening keynote, viral video expert and view-count billionaire, Hilary Billings, breaks down the science behind what gets noticed, what drives connection, and what converts. Backed by insights from leading psychologists and proven through billions of organic views, her SCIENCE of Attention framework reveals exactly how to break through the noise, without burning out or selling out.

This session will shift how your team thinks about content, marketing, and communication, and empower them to create with more clarity, confidence, and impact.

Audience Takeaways

  • How to authentically earn attention so your audience craves your content (instead of ignoring it)
  • A step-by-step method to stand out in any saturated market, no gimmicks or dancing required
  • How to turn attention into action: Create content that not only performs, but converts

Brands & Entrepreneurs Who Leverage Social Media & Grab Attention Effectively...

40%

Are 40% more likely to hit their revenue goals

(Hubspot)
60%

See up to 60% higher revenue growth than those who don't

(Hubspot)
40%

Drive 35-40% more customer spending through social engagement

(Synup)
Testimonials

What People Are Saying...

Sofie Rovenstine
Covergirl and Victoria's Secret Model
★★★★★

Hilary is the ultimate attention expert and reigning queen of content. If you could put stock in people I'd put all mine in Hilary. She delivers every time.

Anne O'Neil
WNBA, D1 and All-American Athlete, ESPN TV Analyst
★★★★★

Hilary is a mastermind at drawing people in and leaving them with powerful takeaways. Her tremendous passion for studying attention, viewership, and storytelling sets her apart as the ultimate expert in the field! I would jump at any opportunity to work with Hilary again!

Shioban O'Kane
VP of Programming, Zonda Events
★★★★★

Many attendees came up to us saying how much they enjoyed (and learned from) her presentation. She brought energy, dynamism, and expert insight. Can't wait to have her back!

For Event Planners

Questions Planners Ask...

Who is this talk for?

The Science of Attention is built for women's groups, leadership, sales teams, business owners, personal brands, entrepreneurs, students, corporations, intrapreneurs, and nonprofits. Any audience whose growth depends on being noticed, and on turning that attention into action.

What does the audience walk away with?

Three things: how to authentically earn attention so your audience craves your content instead of ignoring it, a science-backed step-by-step method to stand out in any saturated market with no gimmicks or dancing required, and how to turn attention into action, creating content that not only performs, but converts.

What's the ideal audience size?

There isn't one. Hilary adapts how she speaks and engages to the size of the room, whether it's an intimate leadership group or a main-stage general session.

How long is the session?

Keynotes typically run 40 to 60 minutes. Half-day, full-day, and two-day workshop formats are also available.

Can this be customized for our industry?

Always. Hilary builds the examples from your industry, your competitors, and the content your audience is already scrolling past. No generic case studies.

Is it available virtually?

Yes. It's the same keynote, with the engagement mechanisms redesigned for how you're meeting. Hilary spent years earning attention on a screen, so the virtual version is built to hold a distracted remote audience. Virtual keynotes have their own pricing.

What's included with booking?

You receive your custom keynote, plus a pre-event and post-event call with your team so the content lands. Workshops, breakout sessions, or panelist moderation can be added. A promotional video for your team is often included, depending on Hilary's availability.

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