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Hilary Billings is a leading authority on brand strategy, content creation and the science of attention. As Founder and CEO of Attentioneers, she helps personal brands, entrepreneurs and businesses turn visibility into revenue by creating content their target audiences care about and act on.
After growing her own audience from 0 to 400,000 in just 40 days and generating over 1 billion organic views in under a year, Hilary reverse-engineered the mechanics of the modern attention economy. She has since helped clients increase video performance by 250x-750x, secure six-figure book deals, and produced some of the most watched TEDx talks and viral videos in their niches.
Her experience spans both traditional and digital media. A former national journalist for USA Today, producer for E! News, and on-camera host for major red carpet events, Hilary brings a rare understanding of both legacy credibility and modern influence. She would go on to serve on TikTok's Advisory Board and has consulted for global brands, Fortune 500 companies, celebrity influencer, New York Times bestselling authors, and other high-profile leaders to help them reach their next level of impact.
A burn survivor turned Miss Nevada, former international travel blogger, and CMO, Hilary's career has spanned multiple industries, giving her a unique perspection on reinvention, authority, and visibility. Today, she speaks internationally on the evergreen principles behind attention and influence, and has shared the stage with icons including William Shatner and Bon Jovi.
Her insights have been featured in Forbes, Entrepreneur, and the Huffington Post, and she was named Steve Harvey's “Favorite Miss Nevada of all time.”
At the time it felt chaotic. Looking back, it was the curriculum.
After being rejected from every graduate school that I applied to, and believing my life was over (not dramatic at all), I started a travel blog on a whim to document what I thought was my "downfall".
Instead, I build friendships and a readership in over 120 countries. Through sharing my stories and struggles, I learned something I didn't yet have language for: connection beats polish.
Just when I thought I'd found my path (hah), a malfunctioning firework left me with second-and third-degree burns on the Fourth of July. After months of healing, I entered a beauty pageant, becasue nothing sounded more uncomfortable than being judged on stage in a bikini. I became Miss Nevada and made over 300 appearances, learning how to hold a room and move people with story.
I went on to work for outlets like USA Today and E! News, interview legends from Dolly Parton to Mark Cuban, and even had a brief stint as a lion trainer (yes, really).
Then I moved to Nashville to pursue songwriting. But I then learned about the gatekeepers between songwriters, artists, and their audiences: the approvals that were needed by labels, and the politics involved. I didn't just want to create and wait... I wanted control of my content.
I started producing online videos and was absolutely terrible at it. Nine months I posted content with nothing to show for it. I stopped blaming the algorithm and started asking better questions: What if viral success wasn't accidental but intentional? What if it was formulaic?
I studied thousands of viral videos and dozens of variables. With my new-found knowledge, I went from banging my head against a wall for 9 months to over a billion organic views the following year. Turns out attention isn't magic; it's mechanics.
Once I understood the underlying system, everything shifted. Content started becoming strategic leverage. I learned how to turn visibility and reputation into revenue. And now I help founders, experts, and brands create all types of content that actually leads to clients.
Anyway.
I’ve been a weird horse girl long before it was cool on TikTok. And since people love asking, "What can't you do?" I can confidently say I am deeply, irrationally terrified of ice skating.
And now, I’m here to help you do the same—on your terms, in a way that feels right for you. Let’s unlock the strategies that will elevate your brand and connect you with the audience that’s been waiting for you all along.
